mauna florist
girl in white dress and hat dancing on a dirt path among native grasses

Hi, I’m Jaselle.

And my favorite flower is the sweet pea. 

I was born in California and transplanted to the shores of Hawaii as a child. Living in Hawaii set the stage for my life-long love of the outdoors, hiking, and the mountains. So, it seemed fitting that I would become the Mauna Florist.

Mauna means “mountain” in the Hawaiian language.

When I moved back to California before college, I discovered a new array of outdoor adventures to enjoy. I feel most alive when I’m adventuring + exploring all the national parks have to offer. Oh, and a fun fact about me… ramen is my favorite food because it’s the BEST while camping!

For me, floral design is more than simply a business, it is my creative outlet. It is a safe place for me to design the most unique + artful pieces imaginable. My passion is creating memorable, long-lasting experiences you will cherish for a lifetime.

Jaselle Espiritu
My story

How it all began.

The journey to opening Mauna Florist began with my 13-year career as a corporate florist. One day, the seed of a dream was planted in my heart- the dream to launch my very own small floral business. While working feverishly in Spring 2018 to finish my degree in Experience Industry Management (with a concentration in Event Planning and Management) at Cal Poly, Mauna Florist was born.

Shortly after graduation, I also started my dream job as the Assistant Events Coordinator for the largest Christmas event on the Central Coast: Cambria Christmas Market.


jaselle espiritu paso robles florist standing with eyes closed

I want to make your day extra special.

“Flowers don’t tell, they show.” – Stephanie Skeem

The beauty, color, elegance, and style of your flowers play a distinct role in the feeling and mood of your wedding. Most wedding coordinators agree that florals are 90% of wedding aesthetic + design. As you prepare to pledge your devotion to the love of your life, consider how Mauna Florist can transform your venue with the charm of flowers and just a touch of unforgettable design magic. 

Floristry is a unique art

While Pinterest boards can be a delightful source of inspiration, they often become a double-edged sword in the design world. As a floral designer, I use your Pinterest pins to gauge your floral likes + dislikes along with the overall aesthetic for your wedding day. Rather than recreate inspiration photos, I take pride in creating a masterpiece that spells your name in flowers.